DViO’s Sowmya Iyer on building a suit of martech solutions besides global expansion
From AI to global strategy, Iyer outlines the company’s approach to growth and innovation in the competitive madtech landscape From…
Category: MarTech
Optimistic marketers increase expected ad spend
Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. Growing economy…
Measuring customer acquisition cost: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with…
Google Ads to deprecate enhanced CPC for search and display ads
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC…
What marketing can teach the enterprise about AI
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks.…
Martech isn’t working; marketers urged to start again
Martech isn’t working; marketers urged to start again. The days of buying tech because it was cool are gone; marketers…
Pacvue Appoints New Chief Executive Officer and Strengthens BOD
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and measurement, has appointed Rahul Choraria,…
Metricool Unveils 2024 Instagram Benchmark Report
Metricool, a social media management platform, today published its fourth annual Instagram Benchmark Report. The 2024 report showcases data on…
Bounteous x Accolite and poq announced partnership
Bounteous x Accolite, a global digital transformation consultancy, today announced its partnership with poq, a global native mobile app platform.…
UserTesting Announces Keynote Speaker Adam Alter for THiS 2024
UserTesting, a leader in experience research and insights, today announced Adam Alter will keynote The Human Insight Summit (THiS) in…
