$200 million well spent.
$200 million well spent. Read More Technology
Despite Concord’s lifespan being shorter than that of a housefly, the game still became an online sensation, but unfortunately for its developers, for all the wrong reasons. Even before release, the community heavily criticized the title for its generic, safe, and bland art style, hoary gameplay, boring level design, lack of fresh, original ideas, and, of course, the game’s $40 price tag.
Shortly after its launch, Concord also stole the headlines when it was revealed that only around 25,000 copies had been sold, netting the developers less than $1 million – a drop in the bucket compared to its development costs, estimated between $50-200 million.
With that in mind, it’s important to note that many players were most likely deterred not by the game’s visual style, but by its steep price tag – especially considering that most other hero shooters, like Overwatch, Paladins, Valorant, and others, are free-to-play. Considering Ellis’ remarks about exploring options to reach more players, it seems at the very least plausible that Concord could make a triumphant comeback as a F2P title in the future and finally reach that elusive milestone of 1,000 concurrent players.
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