PBS has announced the hiring of Geoff Daniels as vice president, programming and development. In this role, Daniels will lead the… Read More
PBS has announced the hiring of Geoff Daniels as vice president, programming and development. In this role, Daniels will lead the… Read More Read More Programming & Development
PBS has announced the hiring of Geoff Daniels as vice president, programming and development. In this role, Daniels will lead the development and execution of PBS’s programming strategy focused on science, natural history, history and arts genres.
Prior to this role, Daniels was the executive director for Jackson Wild, the world’s preeminent natural history and conservation media organization, where he led year-round programming while shaping vision and strategy. Before joining Jackson Wild, Daniels was EVP of Unscripted Entertainment for the London-based production company, Nutopia, overseeing programming and marketing while expanding factual formats and executive producing series, including “7 Toughest Days with Dwayne Fields,” “Rewind the 90s” and “Shark Beach.”
Daniels previously served as executive vice president of Global Unscripted Entertainment for National Geographic Channel, Nat Geo Wild, and Nat Geo on Disney +, managing all original content and commissioning many of the network’s most popular and award-winning series like Chris Hemsworth’s “Limitless,” “Secrets of the Whales” and “The World According to Jeff Goldblum.” In 2010, Daniels launched Nat Geo WILD, leading its rapid growth with brand-defining events, such as Big Cat Week and SharkFest. He created nearly 200 hours a year of innovative blue chip series, feature docs and series formats that furthered the network’s commitment to providing extraordinary wildlife films that inspired audiences worldwide to care about the planet.
“We are thrilled to welcome Geoff to PBS. He has a passion for finding stories that truly illuminate the world around us, and his expertise will help bring new productions to every platform where viewers seek out PBS content. Geoff’s leadership ensures that we will continue to engage audiences in a way that inspires wonder while reflecting a variety of lived experiences,” said Sylvia Bugg, chief programming executive and general manager, general audience programming at PBS.
“I couldn’t be more excited to join such an exceptional team who are building on PBS’s legacy of innovative programming and its inspiring mission to serve the public good,” Daniels said. “We will deliver the bold stories with the power to bring audiences together and impact our culture for the better in ways that few other media organizations can.”
Daniels began his career in new product development at Time-Life Video & Television, where he played a key role in building TLV into one of the world’s leading home video distributors through the acquisition and marketing of Sir David Attenborough’s “Trials of Life” and Ken Burns’ “The Civil War” and in co-production with the BBC on the award-winning children’s series “Growing Up Wild.”
About PBS:
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 36 million adults on linear primetime television, more than 16 million users on PBS-owned streaming platforms, 53 million viewers on YouTube, and 60 million people view PBS content on social media, inviting them to experience the worlds of science, history, nature, and public affairs and to take front-row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS LearningMedia for digital content and services that help bring classroom lessons to life. As the number one educational media brand, PBS KIDS helps children 2-8 build critical skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality content on TV — including a PBS KIDS channel — and streaming free on pbskids.organd the PBS KIDSVideo app, games on the PBS KIDS Games app, and in communities across America. More information about PBS is available at PBS.org, one of the leading dot-org websites on the internet, Facebook, Instagram or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on X.